How do I create a Listing customers will love?

Whether you use Airtasker to find customers for your side hustle or as your main source of income, Listings are a new and exciting way for you to promote your unique skills and services for free to our Airtasker community. Your Listings are like your online billboard - always on and working for you while you sleep!

Here are our 6 top tips below on how to boost your ranking by creating a killer Listing customers will want to book!

1. Make your Listing title clear and compelling
   
   The title of your Listing is the first thing to appear in search results. It’s what helps customers understand your service at a glance, and it’s your chance to hook them in.
   
   

   • Be concise
     
     Customers have a very short attention span - keep it short and use the valuable seconds you have to communicate what you are selling to make an impression.
     
     

   • Make it compelling
     
     Just because it’s only a few words, it doesn’t mean you can’t be creative. The more unique your Listing is, the more it will stand out. Use this space to capture customer attention.
     
     

2. Use relevant, high-quality photos 📸
   
   Humans are visual creatures - we process information in images much quicker than we do text, and we use this information to make judgements on what to buy.
   
   

   • For your main image
     
     Think of your main image as the window of your shop. The eye-candy. Capture attention by choosing a high-quality photo that nicely reflects your service and is consistent with your Listing title.
     
     See some examples of high-quality images other Taskers have used for their Listings here. You could use a high-quality photo from your previous work on a job, or if you don't have anything on hand, there are some excellent free stock photo websites that allow you to download and use their images for free! Some of our favourites are Unsplash, Pexels, Pixabay, StockSnap, and Reshot.
     
     

   • For your gallery images
     
     Your gallery images are your chance to showcase previous work. Before and after, images from your portfolio or simply pictures of work you are particularly proud of are perfect here. 
     
     We’d highly recommend adding a photo of yourself to make your Listing more personable - customers love to get a sense of who they will be working with.
     
     Make sure to upload all images in landscape orientation to avoid any parts being cut off.
     
      
     
     

3. Use your Listing description wisely 🦉
   
   Your Listing description is a brief overview of your service. It’s your space to tell customers why they’d be crazy not to buy.

   • Introduce yourself!
     
     Put a name to a face and bring a little ‘human’ to your Listing.
     
     

   • Share your experience
     
     Build trust by highlighting your knowledge, expertise, and experience in your industry, and including any qualifications or accreditations you have.
     
     

   • Articulate what makes you unique
     
     Do you include extras, free of charge? Do you provide top-notch customer service? Have you invested in the latest equipment or gadgets? Stand out and get more bookings by highlighting your unique selling points. 
     
     

4. Be savvy with your pricing 💰
   
   When choosing a Tasker, customers look primarily for value for money. This definitely doesn’t mean your services should be cheap, but it does mean that your pricing should reflect your promise.
   
   

   • Put yourself in the shoes of your best customers
     
     What do they like to buy? How much do they like to pay? Do your best to package your skills up in a way that makes sense and is appealing to customers. Our best Listings have multiple packages, some of them up to five! If you're stuck, start by considering what your most popular or frequently purchased services are.
     
     

   • Understand the market
     
     Are there others out there providing a similar service? Get your head around the going rate and price your services accordingly. If your service is rare, good on you! Customers will pay a premium for services that are unique or hard to find.
     
     

   • Priced competitively
     
     Great pricing stands out. We recommend that you start with competitive pricing to attract early customers and increase it once you have some Listing bookings under your belt.
     
     

5. Respond to booking requests quickly 💬
   
   When a customer requests to book your Listing, you should respond within 24 hours, whether you make an offer or politely decline. Our most responsive Taskers respond within 1 hour. Your response time to these booking requests helps to determine your Listing’s ranking.
   
   We will send you an email, an SMS, and a push notification, so make sure you’ve got ‘task updates’ turned on in your notification settings!
   
   
6. Look for ways to improve your Listings! 🛠
   
   Airtasker is an open marketplace - it’s constantly evolving and as new members join, new opportunities to earn open up. If you’re looking to increase your earnings, treat your Listings as living, breathing beings. As you learn what customers like, look for ways to optimise them and make them really stand out!
   
   Reach out to listing support if you would like help with your Listing. Our friendly team has ideas and would be happy to assist!